ChatGPT: write a press release
ChatGPT will change the way we, as humans, interact with machines from an input and output perspective but also in getting time back.
ChatGPT will absolutely change the way we, as humans, interact with machines from an input and output perspective but also from a getting “time back” perspective as well. Recently, OpenAI, the company behind ChatGPT dropped the latest free research preview on January 9 and as you would expect, it didn’t take long for people to start exploring the changes, including an improved model and the ability to stop generating responses (a great time saver).
Since November when the initial research preview was released, the internet has become abuzz. People shouting from the rooftops of Twitter, Discord, and Clubhouse about how “this is the future!” Of course, me being the geek that I am, had to see for myself what all the hubbub was about. It didn’t take long for me to start nodding with everyone in agreement. And after playing with it a bit, I know it’s going to be a powerful tool for me professionally.
For founders there’s so many ways you can leverage ChatGPT for your startup — e.g. test a business model, create content, write code, etc. As a PR / strategy consultant, I wondered if ChatGPT would be able to write a decent press release — and if so, what that would mean for startups looking to save cash on PR, as well as for me and my business. So one of the first tests I conducted with ChatGPT was to write a press release for a fake company.
Writing a press release with ChatGPT
The process for writing a press release with ChatGPT is really easy. In fact, if you show up armed with some good quotes and basic company information, you can have a workable press release ready to go within an hour. It’s really quite impressive — of course, once you’ve done the hard work developing messaging and getting quotes.
I started with writing the following prompt to ChatGPT:
“I need to write a press release to send out on the news wire and also to send to journalists who will be covering the launch of a new product. What information do you need to write the release? It should be written geared towards tech journalists.”
ChatGPT responded with a seven point list of information that it would recommend including in the press release:
Headline
Subheading
Lead paragraph
Product features and highlights
Quotes from the executive team and stakeholders
About information
Contact information
It even provided further details on the kind of information you should include in each section. Very useful!
With this information now in mind, I wrote a new prompt:
This time I gave ChatGPT more specifics: “I need a press release for a web3 company that’s building the future of token gated access and community insights. It should be intriguing.”
I went on to tell ChatGPT that the headline should make tech journalists want to read more about web3, token gating, and community insights. While the subheading should focus on the design and improvement in community management.
From there it was simple, I fed in a few quotes and told it to put it all together.
Moments later, I watched as the screen started filling up with text. First a headline, then a subheading, then a lead paragraph, etc. It was writing the press release!
This type of content creation is one of the things that makes ChatGPT so powerful. Now, with the right inputs, any startup founder can easily author a professional press release for their product and/or company news. While that might scare some PR professionals, it excites the hell out of me.
The ChatGPT generated press release
The following press release was written by ChatGPT. From its initial draft, I had the AI make three revisions. The first was to make the original headline it wrote a bit punchier. The other two revisions were related to additional content needing to be added (the capital raise and the team’s past experience — and again, things a PR professional could help identify)
I have to say I’m impressed. What do you think? If you’re a founder looking to work with a PR agency that gets the future, reach out.
Headline: Pied Piper Unleashes Token Gated Access and Community Insights for Web3, Revolutionizing Community Management
Subheading: New platform helps community managers work smarter, faster, and more effectively with easy token gating and comprehensive insights
Lead: Today, Pied Piper, a web3 company building the future of token gated communities, announced the launch of its innovative platform. The company has also announced that it raised $5MM in venture capital from Summit Ventures and Hyperion Capital. With a management team comprised of ex-Google, Meta, and Microsoft employees, Pied Piper is well-equipped to tackle the challenges of building products for web3 communities.
“As former employees of some of the biggest tech companies in the world, we saw an opportunity in web3 to build a more streamlined product that puts users first,” said Jackson Smith, Co-Founder of Pied Piper. “Our experience building products used by millions of people is just what web3 needs right now. With Pied Piper, we’re creating better community tools that will onboard many more people into web3.”
“When we were building Pied Piper, we talked to dozens of likely users who told us the tools they were using just weren’t up to the job,” said Brandon Nguyen, Co-Founder of Pied Piper. “With our easy token gating and comprehensive insights, Pied Piper is giving managers the tools to multiply their time, working better, faster and more effectively. Managing communities is hard work, and your tools should make it easier.”
John Williams, Partner at Hyperion Capital, commented on the launch: “Pied Piper’s service gives web3 companies access to real-time data they can use to meet the needs of their growing communities. We’re excited to see how web3 applications and platforms leverage this technology, and are thrilled to be part of the team.”
“We are thrilled to have the support of Summit Ventures and Hyperion Capital as we embark on this journey,” said Nguyen. “Their expertise, support and real-world operational experience will help us grow Pied Piper to its full potential.”
Pied Piper’s platform offers a range of features that help web3 communities function better, including more secure token gated access, and better tools for managing and growing communities.
About Pied Piper:
Pied Piper is a web3 company that is building the future of token gated access and community insights for web3 communities. Founded by Brandon Nguyen and Jackson Smith, and a team of experienced professionals, Pied Piper is committed to helping community managers work smarter, faster, and more effectively.
Media Contact:
Name: Jeff Weisbein
Email: jeff@hypelab.digital
Concluding thoughts
Now you can see just how powerful a tool like ChatGPT can be. This is literally just the tip of the iceberg. If I had one piece of advice for founders looking to use ChatGPT to write a press release (or really any task), it would be to spend time learning how to write effective prompts that get you the results you’re looking for. Stay tuned for more articles on this topic from me.