I will Bing it for an entire week (again)
With the introduction of ChatGPT into Bing, I think it's time to bring back the challenge.
Fourteen years ago I challenged myself to use Bing exclusively for an entire week. Keep in mind this is when Microsoft’s latest search engine was just getting started. And as history has shown, over the next few years, Microsoft spent millions on marketing Bing to the masses with essentially no return. But all that is about to change (well, perhaps…) as AI comes front and center to search. Today, Microsoft is announcing it’s bringing ChatGPT to Bing.
This is a massive deal. Both Microsoft and Google are serious about owning the next era of the internet, especially where related to search. And for Microsoft this is an opportunity to get a leg up on Google–something I’m sure Satya Nadella would absolutely love to add to his tenure. In typical competitive fashion, when Microsoft announced its event showcasing the integration of ChatGPT into Bing, Google released news about their new AI chatbot tech, Bard. Gotta love it!
In the spirit of the original challenge, I’ll be using Bing exclusively for an entire week. I’ll report back with my thoughts.